Marketing Manager

We are looking for a Marketing Manager to work for our client a PRS platform focused on single family housing. This is an exciting opportunity to spearhead the marketing strategy for the Lettings function to turn it into a successful and scalable enterprise. The role is responsible for the end to end running of all marketing, including implementing and executing a strategic marketing plan to meet the business targets.

Key duties include:

• Working with the Head of Lettings to set the marketing strategy for the business, overseeing marketing campaigns and leading the execution of marketing programs from start to finish
• Driving collaboration with the stakeholders and leveraging the right internal processes
• Brief and manage third party agencies on the launch of new developments where external support is required to increase customer acquisition
• Tracking and evaluating the effectiveness and impact of all marketing activities in achieving their stated objectives, including impact on lead flow, LTV and retention
• Ensuring the budget spend is delivering return on investment targets
• Writing and delivering content and social media plans, and managing the design and production of promotional materials for a variety of channels
• Managing the business' website, social media, and data analytics
• Delivering customer satisfaction and reviews strategy, analysing any trends that occur
• Build relationships with local businesses to promote our sites and support local communities
• Responsible for the resident engagement calendar and working with site teams to plan and organise any resident events where appropriate
• Overseeing the company's attendance at events, such as trade shows and conferences
• Researching and analysing market trends and competitors
• Proposing and managing marketing research projects to generate consumer insights in support of improved marketing strategy and communications
• Work collaboratively across the business providing rigor and challenge
• The role will involve travel to sites across the UK
• Carrying out such other duties as delegated from time to time

The ideal candidate will:

• Previous experience in a real estate and residential lettings is preferred
• Experience building marketing programs and exposure to digital and direct response marketing
• Competence as a creative writer and comfortable working with Adobe CC for basic projects (InDesign and Photoshop).
• Strong project management and communication skills
• Strong problem-solving ability, including metrics-driven thinking
• Be proactive in nature with the ability to manage a large number of priorities in parallel while meeting continuous deadlines
• A keenness to learn and actively participate in a dynamic and constantly adapting environment
• The ability to communicate clearly and concisely both verbally and in written English
• Exceptional organisation skills and attention to detail
• Have a desire to progress within a business that will scale rapidly and create further career opportunities