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Marketing Manager - PBSA

Job Title: Marketing Manager - PBSA
Contract Type: Permanent
Location: North London, London
Industry:
Salary: £45000 - £52000 per annum
Reference: PBSAMM_1574075574
Contact Name: James Housden
Contact Email: james.housden@pmr.uk.com
Job Published: November 18, 2019 11:12

Job Description

Our client, a provider of high end purpose built student accommodation with a development pipeline of over 5,000 beds which they will own and operate under their high end operating platfrom along with the exisiting portfolio, are seeking an expereicend Marketing Manager to join their team

Responsibilities

  • Responsible for the overall output of the marketing department and leading the team to ensure all activity is managed, optimised and as effective as possible
  • Manage and develop our lead generation process and brand presence, marketing systems, tools and digital roadmap to support business objectives and strategy, drive traffic and online engagement and conversion
  • Manage the day-to-day delivery of activity by the whole department and ensure KPIs are achieved working in collaboration with the Operations and Sales team
  • Develop and implement a superior user experience and online journey based on insight, analysis and learning
  • Manage, develop and measure relationships with external agencies ensuring maximum ROI for all spend
  • Develop online appropriate content and copy and identifying the most appropriate medium for that content
  • Re-invigorate existing online content and identify appropriate vehicles for engagement
  • Ensure an integrated content strategy working in collaboration with the rest of the marketing team and onsite operational staff
  • Develop and manage an integrated email direct marketing strategy including managing the data within the mail platform, reporting and refinement
  • Evaluate, analyse and report on online activity and use results to inform online development
  • Develop, create and manage the strategy and content for all social media platforms and support the execution with key team members
  • Develop appropriate copy and content for all social channels
  • Evaluate, analyse and performance report on social activity against KPIs including audience/follower insight and recommendations
  • Work with the rest of the Marketing team to ensure alignment and integration with all on and offline marketing campaigns and use comprehensive data analysis to drive tactical and strategic contributions to all activity

Person Specification

  • Passionate about youth marketing
  • Highly organised and efficient with an eye for detail and data
  • Online marketing pedigree and evidence of working in a fully integrated marketing team
  • Proven ownership of the end-to-end integrated online and social campaigns including organic and paid for search, testing and post-campaign analysis
  • Good working knowledge in SEO, Hubspot, Google Analytics, PPC, Lead Forensics, Facebook Insights, Twitter, WordPress, HootSuite, Buffer, Mail Chimp
  • Competent with Adobe Creative Suite, usability, accessibility, HTML/DHTML/CSS, XML, UML and programmatic display would be an advantage
  • Excellent written and verbal communication skills
  • Ability to present written information clearly & logically
  • Ability to communicate effectively with others
  • Ability to use initiative and work effectively as part of a team
  • Ability to prioritise work appropriately and juggle a busy workload
  • Ability to adapt to change and respond positively to new challenges